Notes from
the field.

Deep Dive · Babel

Fitness needed a social layer. Babel built it.

How a premium membership became a community: a social operating system across sports, wellness, events, and education.

Trend Signal · Hospitality

Tens of millions of consumers are quietly changing shape.

Casual drinking is the casualty. What breaks in a venue built on volume, who walks in the door instead, and what survives when alcohol is no longer the engine.

Deep Dive · Filter

We revolutionised the high-end party scene in Singapore.

How Filter made exclusivity the product from 2010 to 2013, and why the city’s nightlife has never been the same.