Notes from
the field.

Project Note · Filter

How Filter Reimagined Singapore Nightlife

How Filter rethought the room, the door, the music, the programming and the spectacle to create one of Singapore’s defining nightlife concepts.

Trend Signal · Hospitality

The New Rules of Excess

GLP-1s, longevity and AI are changing how we eat, drink and socialize. Hospitality hasn’t caught up.

Project Note · Babel

Wellness Goes Communal

How Babel turned fitness into a social scene, scaled it into a 1,200-person wellness festival, then pushed the idea into clinical health.